State-of-the-art production company
“I believe in working together, in the sensitivity and the contribution of each artist within a creative group — in understanding and turning on the light of my partners, enhancing them. For advertising work, my goal is to fulfill an idea — understanding its essence and the interests of all people involved running it — with passion, craftsmanship and commitment to achieve its utmost possibility.”
Diego Pernía is an award-winning film director with over 20 years of experience directing commercials, music videos, and short films around the world. With a keen eye for detail and the will to put in extra hours of work to ensure a visual piece gets the attention it deserves, Diego is constantly developing his extensive experience in several markets around the world, emphasizing on merging live action and photo-realistic CGI elements with a cinematic storytelling style. He is the film director of Southern Reel, a production company with a state-of-the-art team specializing in world class video production, photography, design and digital marketing.